CACE GOOGLE ADS: "МІСТ КОНСАЛТ" - plum-heron-474287.hostingersite.com

GOAL:

Increase awareness of the company and its services.

WHAT WAS DONE?

We set up advertising tools, launched search advertising, and provided recommendations for SEO optimization of the site.

RESULT:

Increased website traffic and number of leads.

ABOUT THE CLIENT

The client created a website and wanted to increase interest in their services.

Niche: Legal services
Narrow specialization: Land lawyer.
Objective: To introduce interested users to the brand.
Budget: 7500 UAH/month.

WHAT HAS BEEN DONE?

Creating and customizing advertising tools (Google Ads, Google Analytics 4, Google Tag Manager, Pop-Up (SendPulse)
Maintaining Google Search ads (working with keywords and search terms, analyzing audience and competitors, testing and optimization of ads)
Providing monthly reporting and recommendations

The results obtained

The following results were achieved during the Google Ads campaign:

New Users: 1 600
Conversions: 48
Avg. Cost of Conversion: 549 грн
Conversion Rate: 2,21%

Results of the Pop-Up (SendPulse) connection:

Impressions: 783
Forms sent: 30
Leads: 29
Conversion Rate: 4%

The client was provided with advice on SEO optimization of the website, specifically improving the visual component. After implementing these changes, it was recommended to return to Google Ads to scale the campaign results.

Analytics

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