GOAL:
Online sales of natural cosmetics
WHAT WAS DONE?
Switching to GA4, reconfiguring the account, creating a promotion strategy, launching advertising and scaling results
RESULT:
Increased sales and advertising return
Objectives of the cooperation
- Retaining existing customers and attracting new ones
Budget: varied from 15,000—30,000 UAH (at the beginning of cooperation) to 60,000—90,000 UAH
KPI: cost of conversion is less than 150 UAH
WHAT HAS BEEN DONE?
- Migration to Google Analytics 4
- Setting up e-commerce event tracking according to GA4 requirements
- Cabinet reconfiguration, fixing technical bugs
- Built a new structure and proposed action plan
- Optimization, scaling, reporting, synchronization and control of data received from CRM.
The results obtained:
The results have exceeded expectations.
In less than six months, we have:
- Sales: 3,460
- Cost per conversion: 549 UAH
- Amount spent: UAH 162 ths.
- Revenue: UAH 3 mln.
- ROAS: 1 864%
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