GOOGLE ADS CASE: Proxy service [NDA] - plum-heron-474287.hostingersite.com

GOAL:

Lead generation for residential proxies

Launched a Display Campaign to collect primary data; connected a Search Campaign to meet existing demand; scaled results through Performance Max

We increased the number of leads and ensured the projected volume of traffic from solvent regions

Attract new leads who are potentially interested in residential proxy servers for business
Achieve a stable flow of requests

Geo: Worldwide

Budget: $3 100 / month

Collected primary data on the target audience through the launch of a short-term media campaign with a wide reach and low cost
Launched a search campaign with a broad structure to attract maximum traffic, analyze demand, and identify the audiences with the greatest interes
After collecting sufficient statistics, we changed the strategy to Maximize Conversions, which allowed the system to automatically target users with a high probability of a targeted action
Added Performance Max campaigns to reach new segments through YouTube, Gmail, and GDN and increase brand visibility beyond search

Thanks to this approach, we have achieved impressive results in about 1.5 months of work:

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