Перехід на GA4, переналаштування кабінету,
створення стратегії просування, запуск реклами та масштабування результатів
РЕЗУЛЬТАТ:
Збільшили кількість продажів та окупність реклами
Objectives of the cooperation
Retaining existing customers and attracting new ones
Budget: 40 000 UAH/month
ROI 300%
WHAT HAS BEEN DONE?
Migration to Google Analytics 4
Setting up e-commerce event tracking according to GA4 requirements
Cabinet reconfiguration, fixing technical bugs
Built a new structure and proposed action plan.
Optimization, scaling, reporting, synchronization and control of data received from CRM.
Solution
At the start of the project, the number of followers on the Instagram page totaled 7,500, organically gaining about 100-200 interactions. The posts were published irregularly, and there was no brand identity.
We conducted a detailed analysis of the page and identified the content that the audience responded best to. We also analyzed competitors, market demand and made recommendations for new content creation. Reviewed the comments, responses, and pain that haunted users. Made a decision to immediately focus on solving issues not addressed by the competitor.
the results obtained:
In less than six months, we received:
Approximately 650 purchases with a value above 2 million UAH.
