Meta Ads case: for a fitness trainer - plum-heron-474287.hostingersite.com

GOAL

Promotion of closed online classes, increase of followers of Instagram page

WHAT WAS DONE?

We worked out the funnel, developed the optimal promotion strategy, launched campaigns to attract a new audience

RESULT:

Increased awareness of the community and the number of page followers

ABOUT THE CLIENT

The fitness trainer is a true professional with a degree in sports and certificates from leading courses. Oleksandra had a lot of experience and an established client base, but she wanted to develop further, so she created private classes.

WHAT HAS BEEN DONE

Designing a course and preparing for sales
Building a sales funnel
Building a strategy for an advertising account
Setting up advertising campaigns and analytics
Phased testing of different locations
Testing of placements
Testing of creatives

SOLUTION

At the start of the project, the number of followers on the Instagram page totaled 7,500, organically gaining about 100-200 interactions. The posts were published irregularly, and there was no brand identity.

We conducted a detailed analysis of the page and identified the content that the audience responded best to. We also analyzed competitors, market demand and made recommendations for new content creation. Reviewed the comments, responses, and pain that haunted users. Made a decision to immediately focus on solving issues not addressed by the competitor.

THE RESULTS OBTAINED:

Having listened and understood the client in detail, heard her request and wishes, we were able to select the audience as accurately as possible and create an effective advertising strategy.

Professionally conducted analysis, efficiently executed work and correctly chosen objectives gave a very good result, which exceeded the client’s expectations.

Increased reach and awareness
Increased the number of profile visits
Increased the number of subscribers:

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