Pricing is calculated individually after the site audit and depends on the scope of work, the current site state, niche competitiveness, geography, and link-building pace. We work on a fixed monthly retainer, a hybrid model, or a performance-based approach. Minimum engagement is 1 month, but for noticeable results, plan for at least 6 months. For 6- or 12-month packages, we offer special terms.
SEO optimization
SEO Optimization
We promote websites on two fronts simultaneously: in classic Google search and in AI search (ChatGPT, Perplexity, Gemini, Google AI Overviews). We cover technical optimization, content, links, and structured data — so the site doesn’t just rank, it becomes a source that both algorithms and users cite. First noticeable shifts, from 3 months; stable organic growth, from 6 months.
Consultation
SEO optimization
What is SEO and how does it work in 2026?
SEO (Search Engine Optimization) is a set of activities aimed at acquiring organic traffic from search engines. In 2026, the discipline itself has expanded: alongside classic SEO, we now have GEO (Generative Engine Optimization — optimization for AI search) and AEO (Answer Engine Optimization — optimization for direct answers in AI Overviews and voice search).
In practical terms, this means three parallel goals:
- Positions in classic Google search results (the blue text with description).
- Citations in AI Overviews and direct-answer blocks.
- Mentions in AI assistants — when a user asks ChatGPT, Perplexity, or Gemini about a business or product, the system recommends you.
The foundation across all three areas is the same: a technically healthy site, content with genuine expertise, an authoritative link profile, and structured data.
What’s included in SEO promotion?
A full SEO cycle covers four blocks of work that run in parallel:
Technical optimization.
Core Web Vitals (page speed, visual stability), indexation, canonical, hreflang, XML sitemap, robots.txt, Schema.org structured data, content accessibility for Google’s crawlers and AI crawlers (GPTBot, PerplexityBot, ClaudeBot), mobile responsiveness, HTTPS, fixing 404s and redirect chains.
Content and keyword strategy.
Building keyword clusters from real data (Ahrefs, Semrush, Serpstat, Google Search Console), creating and optimizing pages, working on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), refreshing outdated content, adding author metadata (Person Schema), FAQ blocks for AI Overviews.
Off-page optimization (link building).
Growing the link profile from relevant and authoritative resources: niche sites, guest publications, PR placements, digital PR campaigns, niche directories. Monitoring toxic links and using Disavow when needed.
GEO / AEO optimization.
A separate block of work for AI search: creating an llms.txt file, structuring content into 200–300-word blocks (AI-ready chunks), optimizing for natural-language queries, building citations on Reddit, LinkedIn, and YouTube (per 2026 research, these are the platforms LLMs cite most), and forming entity-based SEO — connecting the brand to topics in Wikidata, Crunchbase, and the LinkedIn Company Page.
What does the SEO process look like at FMAds?
Stage 1. Brief and SEO audit.
You complete a brief: goals, business, competitors, current traffic. We run a full technical site audit, content audit, and link profile audit. We analyze how the site looks in Google Search Console and in AI search (we check citations using LLM-visibility monitoring tools).
Stage 2. Strategy and media plan.
We prepare a document covering: current state, competitor analysis, keyword core (real keywords from data, not assumptions), the list of critical technical issues, a content plan for 3–6 months, a link-building plan, traffic growth forecast, and target KPIs. We present it in a meeting.
Stage 3. Technical implementation.
We fix critical errors: Core Web Vitals, indexation, schema markup, robots.txt for AI crawlers. Some of the work we do ourselves (when we have site access); other work we hand to your developer with a detailed brief.
Stage 4. Content and links.
We write and optimize pages by priority (from queries with the highest commercial potential to informational ones), build the link profile, add FAQPage and Article Schema, and structure content into AI-ready chunks.
Stage 5. Monitoring and reporting.
A Looker / Power BI dashboard with positions, organic traffic, conversions, and behavioral metrics — available 24/7. A monthly meeting to review results, new findings, and the next plan. We also monitor citations across AI engines (ChatGPT, Perplexity) and visibility in AI Overviews.
How long does it take to see first SEO results?
SEO is a long-haul channel. An honest breakdown of the timeline:
- 1–2 months — technical improvements start influencing indexation and Core Web Vitals; first movement on long-tail informational queries.
- 3–4 months — steady growth on mid-frequency queries; appearance in Google AI Overviews on informational topics (when content is well-structured).
- 6 months — meaningful organic traffic, top-10 rankings on priority commercial queries, citations in LLMs.
- 12+ months — a stable state where SEO becomes the primary lead source and its cost-per-lead is an order of magnitude lower than paid advertising.
A young site (domain under 6 months old) needs additional time to accumulate authority. A site with accumulated technical issues needs additional time to “recover” before growth.
What’s the difference between SEO and paid search advertising?
They’re two different tools with different mechanics:
- Google Ads (paid search) — you pay for every click; traffic arrives from day one and disappears the moment the budget pauses.
- SEO — you invest in the site itself; traffic builds over 3–6 months and stays with you for years, even after active work stops.
They’re not competitors but complements. Paid advertising covers short-term needs (seasonality, promotions, launches); SEO builds a long-term asset. For most businesses, the optimal strategy is to use both channels in parallel and shift budget as organic traffic grows.
What is GEO and why is it needed alongside SEO?
GEO (Generative Engine Optimization) is content optimization aimed at being cited by AI search engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude. While the goal of classic SEO is to land in the top 10 of organic search results, GEO has a different goal: to make AI mention your brand when answering a user’s question.
Why this became critical in 2026. Research from Pew Research, Seer Interactive, and Bain & Company shows: 60–65% of Google searches end without a click-through to a site — the user gets the answer right inside the AI Overview. If your brand isn’t cited in that block, you lose visibility even at position #1. In parallel, a portion of queries has migrated entirely from Google to ChatGPT, Perplexity, and Gemini — and those platforms have their own ranking rules.
What GEO optimization includes: structuring content into short “AI-ready” 200–300-word blocks, clear definitions in the first sentences of paragraphs, FAQPage and Article Schema, an llms.txt file, entity-based optimization (linking the brand to topics in Wikidata, Crunchbase, LinkedIn), and building citations across the external sources LLMs cite most often (Reddit, LinkedIn, YouTube, Wikipedia).
Which types of websites do we promote?
We work with all types of commercial sites:
- E-commerce stores — optimization of product pages, categories, faceted navigation, Schema.org Product markup.
- Service websites — optimization of service pages, local SEO (Google Business Profile), review collection.
- B2B and SaaS — expert content, multi-query landing pages, CRM integration for attribution.
- Information sites and media — content scaling, E-E-A-T work, author schema.
- Multilingual sites — hreflang, localization, separate strategies per market.
How do we measure SEO performance?
Today, the single “position” metric isn’t enough. We track a basket of indicators:
- — Positions for priority queries in Google SERPs.
- — Organic traffic and its quality (conversion rate, behavioral metrics).
- — Visibility in AI Overviews and frequency of LLM citations.
- — Technical site health: Core Web Vitals, indexation, errors.
- — Link profile: quantity, quality, growth pace.
- — Business metrics: leads, orders, revenue from organic.
All of this lives in your Looker / Power BI dashboard — 24/7 access. A monthly review meeting.
What is technical SEO and why is it often underestimated?
Technical SEO is work on the site’s technical infrastructure: speed, mobile responsiveness, correct indexation, proper redirects, structured data, accessibility for crawlers. It’s underestimated because the results aren’t visible to a client “to the naked eye,” unlike a new piece of content or a new link.
In practice: if pages load slowly, have critical schema errors, or aren’t accessible to GPTBot/PerplexityBot in robots.txt — all your content and link building won’t deliver their full effect. That’s why every SEO project starts with a technical audit and fixing critical issues — it builds the foundation everything else stands on.
Do we guarantee specific positions?
No. Anyone who guarantees specific positions in Google is either misleading the client or planning to violate search engine guidelines. Google’s algorithms are non-public and update more than 10 times per year (8 Core Updates plus dozens of targeted changes in 2025). No agency can physically control every ranking factor.
What we guarantee: quality of work, transparency of process, alignment with Google’s and AI systems’ best practices, and adherence to KPIs agreed at the media plan stage (organic traffic, position growth by clusters, technical metrics). We take responsibility for the results and are ready to discuss any deviations from the plan in detail.
Do we use white-hat SEO methods?
Yes — exclusively. Gray and black-hat methods (cloaking, PBNs, low-quality link buying, behavioral manipulation) deliver short-term effects and create the risk of manual actions or filters from Google, after which a site may not recover for years. We work only with white-hat methods: quality content, ethical link building, and technical optimization.
Advantages of working with us
We optimize for Google, AI Overviews, and citations in ChatGPT, Perplexity, and Gemini — all at once. Most agencies still don't do this systematically.
We handle the technical side ourselves — Core Web Vitals, Schema.org, robots.txt for AI crawlers, server-side rendering. We don't pass technical work back to the client as "you'll need a developer."
We build the keyword core from Ahrefs, Semrush, Serpstat, and Google Search Console. The strategy stands on numbers, not on "expert intuition."
A Looker / Power BI dashboard with positions, traffic, and technical metrics — open at any time, no waiting for monthly PDF reports.
We run SEO for e-commerce, services, B2B, healthcare, education, and real estate. Every niche brings tested approaches and templates that shorten time-to-result.
Technical SEO + content + link building + GEO under one team. No need to coordinate three contractors in parallel.
FeedBack
Dmytro R.
Previously, we spent money on advertising without real results. After working with the agency, the quality of traffic has improved significantly: exactly the clients we need come. Thank you for your professionalism!
Oleksandr R.
After setting up advertising in Google Ads, the cost of the application decreased by 40%, and the number of clients increased. Thank you to the agency for an effective approach and clear strategy!
Volodymyr S.
In 3 months of cooperation, we received X3 ROI! The agency team competently optimized advertising, removed ineffective requests and focused on profitable segments. We are very satisfied with the result.
FAQ
How much does SEO promotion at FMAds cost?
Is there a minimum SEO engagement period?
Officially — 1 month. In practice, SEO starts delivering meaningful results from 3–6 months, so 1–2 month projects rarely make sense for a client. For 6- or 12-month packages, we offer discounts and additional work (refreshing old content, expanding the keyword core, technical monitoring).
Can you get my site to Google’s top 10 in a month?
For low-competition niche or branded queries — sometimes yes. For high-frequency commercial queries — no. If anyone promises top 10 in a month, they either don't understand how SEO works or they're planning gray-hat methods that put your site at risk.
Has SEO changed because of AI and ChatGPT?
Yes, substantially. Some search queries have migrated from Google to ChatGPT, Perplexity, and Gemini. On the queries that remain in Google, AI Overviews increasingly appear — short AI-generated answers after which the user doesn't click through to any site. So today, SEO works in tandem with GEO (optimization for AI citation) — a separate workstream we include in every project.
How can I tell if ChatGPT or Perplexity is citing my business?
Several methods: direct queries to AI systems about your business or category, dedicated monitoring tools (LLMrefs, Profound, Otterly, AthenaHQ), and analysis of links from AI bots in your server logs. As part of the SEO project, we set up this monitoring and track the citation dynamics.
Can SEO be combined with paid search advertising?
Yes, and we recommend it. Google Ads covers short-term goals (seasonality, promotions, new product launches); SEO builds a long-term organic channel. Moreover, Google Ads data (which queries convert best) directly informs the SEO strategy. If you work with us on both channels, the coordination happens within one team.
What is llms.txt and does my site need one?
llms.txt is a text file at the root of a site (similar in logic to robots.txt, but for LLMs) that describes your site for AI systems in structured form: services, key pages, positioning. It's an informal standard proposed in 2024 by Jeremy Howard. Google hasn't officially confirmed it yet, but the standard is being adopted quickly and is already implemented on the websites of Anthropic, Perplexity, Mintlify, and others. We set up llms.txt for all clients — it's a low-cost resource with potentially high impact in the next 12 months.
Can you audit my site before we start working together?
Yes. We run a technical SEO audit and content audit with concrete recommendations. It's a separate service that can be ordered without committing to a monthly engagement. The audit document stays with you and has practical value on its own — even if you continue with another contractor afterward.
